Up-leveling Energy

Mineral has been Workato’s go-to production partner for customer films since 2024, but in the ever-changing world of tech, you have to adapt or die. With new marketing leadership at Workato came a desire to elevate their customer storytelling, bringing a renewed sense of energy and urgency to their films.

After collaborating with Workato’s team to develop the creative in pre-production, Mineral gathered in the Midwest to film at Lenovo’s Chicago offices. Drawing inspiration from some of our favorite documentaries and incorporating creative input from Workato’s leadership, we embraced bold interview compositions, a kinetic shooting style, and an editing approach that reflected the brand’s evolving identity.

The resulting film premiered as the marquee customer story at Workato’s WOW event in Las Vegas in September 2026, where it was enthusiastically received by both Workato leadership and the WOW community. Now, it has become the roadmap for Workato’s customer films going forward, setting the tone for the next chapter of their storytelling.