Video Builds Trust in the Tech Space—Here’s How
In the fast-moving world of tech, where innovation often outpaces understanding, trust becomes the real currency. Whether you’re building SaaS platforms, AI tools, or enterprise software, one of the biggest challenges is making your product—and your brand—feel human. That’s where video comes in.
Video builds a bridge between abstract technology and the people using it. Instead of paragraphs of jargon, a founder story or behind-the-scenes look at your team instantly gives your brand a face, a voice, and authenticity. Customers want to know there are real humans behind the code—people who understand their needs, solve real problems, and stand behind their work.
Here Are 5 Trust-Building Video Types That Work in Tech:
Founder Story Videos
Letting your founder or leadership speak directly to the camera builds credibility and connection. Their passion, vision, and values shine through in a way that written bios never can.Customer Testimonials
Peer-to-peer validation is powerful. When users from similar industries share how your product solved their pain points, it builds instant trust and social proof.Behind-the-Scenes or “Meet the Team” Videos
Showcasing your developers, support team, or design process humanizes the brand. It reminds customers there are real people crafting thoughtful solutions.Product Explainers with a Human Touch
Instead of dry screen recordings, use friendly narration and engaging visuals to walk users through your product’s value. Bonus points for showing real people using the software.Onboarding & Support Videos
Offering guided, friendly tutorials reinforces your commitment to user success. It shows you care about the user experience—not just the sale.
In an industry that can feel cold or overly complex, video brings warmth, clarity, and connection. It helps your audience see the people behind the product—and that’s what builds long-term trust.
Watch an example in our customer film showcasing the partnership between Workato and Gonzaga University.
