Bringing your team in front of the camera can be one of the most effective ways to humanize your brand—but for many, it’s unfamiliar territory. Whether you’re filming testimonials, interviews, or internal messaging, preparation is key to making your team look and feel their best on shoot day. Here’s how to set them up for success with on-camera presence tips and wardrobe guidance that works.

🎤 On-Camera Presence: Helping Your Team Feel Natural

Most people aren’t professional actors—and that’s a good thing. Authenticity reads better than perfection, but a little coaching goes a long way.

1. Keep It Conversational

Encourage your team to speak like they would in a meeting, not a presentation. Practicing with a friend or answering questions in a Q&A format can help ease nerves.

2. Know the Key Points, Not the Whole Script

Memorizing word-for-word can lead to stiffness or anxiety. Instead, help them focus on 2–3 key messages or bullet points they want to convey naturally.

3. Breathe and Pause

Remind speakers it’s okay to take a moment to collect their thoughts. Pauses can actually make the message feel more thoughtful and composed.

4. Smile With Purpose

A genuine smile goes a long way on camera. It communicates warmth, confidence, and approachability.

5. Practice with the Producer or Director

A quick warm-up conversation with the video team before filming helps ease tension and allows the director to guide tone and energy.

👕 Wardrobe Tips: Dressing for the Camera

Looking polished on camera doesn’t mean dressing up—it means dressing smart. Here are a few wardrobe do’s and don’ts for your team:

✅ Do:

• Wear solid colors – Blues, grays, and earth tones work great on camera.

• Choose clothes that fit well – Tailored, structured clothing looks more professional and avoids slouching.

• Stick to timeless styles – Avoid anything too trendy or seasonal unless it suits the brand look.

• Bring backup options – Always pack an extra shirt or top in case of spills, sweat, or last-minute changes.

❌ Don’t:

• Avoid small patterns and stripes – They can cause distracting moiré effects on camera.

• Skip flashy jewelry or accessories – These can reflect light or make noise.

• Steer clear of neon and all-white – Bright colors and white can blow out under studio lights.

📋 Bonus: Day-of Checklist for Team Members

• Get a good night’s sleep

• Stay hydrated (but avoid too much caffeine)

• Do a light rehearsal or run-through

• Bring hairbrush, makeup essentials, and lint roller

• Relax—you’re not acting, you’re just being yourself