Case Study

We helped Coupa produce multiple brand films that showcased their presence and operations in Europe. The marketing team wanted to ensure that each film resonated with the specific regions, which required applying different narrative structures and film techniques to keep each video unique and provide a cohesive style. In the end, the various areas received each video with praise for their authenticity.  

Mineral Media coordinated the production plan to film in multiple countries, saving on the overall travel budget. This required planning to ensure all local film laws were followed, including drone registration. Coupa premiered each film at their Executive Summits in both English and native language versions. Films were repurposed as additional marketing assets, such as Zoom Waiting Room videos for the Sales team.